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The Online Marketing Potential Behind Using Lifestyle Photography

The Advantages of Lifestyle Photography

The Advantages of Lifestyle Photography

Lifestyle photography is an element of marketing that almost all brands must consider. It is often one of many steps taken by successful companies when implementing a product launch. For companies relying heavily on ecommerce sales, lifestyle photography can be critical. There are various telling factors demonstrating the importance. Continue reading

Court Ruling: It’s Now Easier to Claim Fair Use for Copyrighted Photos and Get Away With It

Court Ruling on Copyrighted Photo

Court Ruling on Copyrights

Let’s take a look at this astounding court decision. First, some background… A company that organizes a film festival took a cropped version of a photographer’s photo and posted it to their website. The suit states the website is a reference guide for filmmakers to have information about the local area where the film festival is to take place, such as things to do and lodging. Continue reading

5 More Reasons to Drink Wine

I Can Thnk of Many Reasons for Wine

I Can Thnk of Many Reasons for Wine

Research suggests there are apparently various positive reasons to drink wine for better health. Here are 5 more, sourced from Good Housekeeping. You can read the full article, a summary below, or skip to the break and watch it instead. Continue reading

A Visual Content Lifecycle Guide to Grow Ecommerce Product Sales

The Light Committee News

On Home Business Magazine

As published in Home Business Magazine. Read the full article there.

 

If you’re looking to start a home-based business to sell products online, you’re likely starting bootstrapped and can’t set aside much money for marketing elements. One area where this happens often is in creating visual content to drive sales. It results in trying to do product photography and video yourself. It can be a fatal mistake when taking on competition that have effective professional visual content in place. So, what’s a new bootstrapped business to do to get through the early stages of creating effective visual content on a budget? Continue reading

Photographers Are So Underappreciated and, Thinking Now of the D850

irked

Getting Irked By the Lack of Photographer Appreciation

I will probably always get irked by stories like this, where photographers are clearly undervalued and often taken advantage of. To quickly summarize, a photographer gets a gig with a magazine to photograph a band. A record label later takes the photos off the magazine website for their own use and then things get nasty. Continue reading

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