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A Visual Content Lifecycle Guide to Grow Ecommerce Product Sales

The Light Committee News

On Home Business Magazine

As published in Home Business Magazine. Read the full article there.

 

If you’re looking to start a home-based business to sell products online, you’re likely starting bootstrapped and can’t set aside much money for marketing elements. One area where this happens often is in creating visual content to drive sales. It results in trying to do product photography and video yourself. It can be a fatal mistake when taking on competition that have effective professional visual content in place. So, what’s a new bootstrapped business to do to get through the early stages of creating effective visual content on a budget? Continue reading

Photographers Are So Underappreciated and, Thinking Now of the D850

irked

Getting Irked By the Lack of Photographer Appreciation

I will probably always get irked by stories like this, where photographers are clearly undervalued and often taken advantage of. To quickly summarize, a photographer gets a gig with a magazine to photograph a band. A record label later takes the photos off the magazine website for their own use and then things get nasty. Continue reading

Studio Lighting vs. Natural Light, the Vacation Camera, and More

Commercial photography studio

Opinion: Studio Lighting Will Almost Always be Better Than Just Natural Light.

Studio Lighting vs. Natural Light

It’s an old argument amongst photographers. Which is better, studio lighting or natural light? To me, the strengths and advantages of studio lighting are easily noticeable. However, both have their place and there are occasions when natural light might be preferred. But, in most cases, studio lighting will just make photos pop much more. Or, at least it provides you more control to make it happen. Continue reading

TLC Thoughts: More Than a Photographer, Mirrorless Craze, Battery Power

mirrorless camera growth

The mirrorless camera craze might finally force the DSLR juggernauts to react.

Those in Search of Photographers Often Need More

It’s true that more and more, companies are looking for more from their photographers. They don’t just want you to show up, set up and snap. Probably 4 out of 5 companies I speak with want me to bring more to the table. But, what could that mean? Continue reading

TLC Thoughts: Hard Drive Failures and Adobe and Profoto Issues

Hard Drives Fail

An Fstoppers post reminded me today how paranoid I am about data loss despite – knock on wood – never having it happen to me. Well, I don’t think I’m paranoid but, every time I tell someone of my setup I’m told I might be. Continue reading

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