There are many places to get a professional headshot made in Los Angeles. So, choice is not a problem. But how you select a photographer to work with can impact end results. Choose wisely by looking at reviews, consider travelling a bit farther to have more choices – which might also save you a lot of money, check out example photos they have on their website, and usually make sure they have a commercial studio.
Having a commercial studio is not a requirement but if they don’t have a studio at all and only do sessions in natural light, this is very limiting. Having a converted garage for a studio is also very limiting. Again, these are not 100 percent deal breakers if they can still pull off the looks you need. But know about their physical studio option because the looks you end up with in your headshots will have an impact on how you can use them and how they are perceived. Here are three ways a headshot can send a distinct message.
Use Headshot Looks to Help Tell Specific Stories
You can use many looks from a headshot session to help tell a story. But be careful not to overdo it. For example, let’s say you’re a real estate agent and you want to tell the story about how you can help a family sell their home, find a new home, and then buy that new home, you might have dedicated web pages for each of these processes.
For the page about helping a family sell, you might have a headshot of yourself with a home in the background, perhaps showing the windows of the front side. For the page about helping them find a new home, you might have a headshot of yourself in a business setting or this might be your classic studio headshot showing professionalism. For the web page about helping them buy the new home, this headshot might be by the front door of a home, implying you are about to hand them the keys.
A picture is still worth a thousand words. Having these images complement the content for such web pages makes it easier for potential clients to absorb the message. More than that, they can start to see you, literally, as the person to help them with it. For a viewer, images can subconsciously and powerfully deliver a positive message that can propel them to take action toward working with you. But only if the images are done correctly in that it is obvious they were professionally created.
Using stock images of other people instead of yourself is not going to send the message that you are the one that can do it for them.