Business Lifestyle Photo Shoots or Corporate Photography
The Light Committee primarily focuses on photographing individuals one-on-one. In most cases this consists of actor headshots and corporate headshots. However, it also means lifestyle shoots as there are many scenarios ideal for one-on-one photography.
This is another type of commercial photo used for marketing purposes, sometimes also referred to as environmental photography. However, while a headshot is centered around promoting the individual, a lifestyle shot of that individual is centered more around selling that person’s services, goods, experience, and so on.
One clear example might be a chef, where his or her headshot might be on the “about” section of a restaurant whereas a lifestyle photo of that chef cooking something in the kitchen might be on the “our story” page. In this way, such a photo can convey that the chef is a capable cook, restauranter, and so on. The same can be said about almost any profession: an accountant at their computer, a doctor in their patient room, a lawyer in their conference room, a real estate agent in front of a home, and so on.
So, a lifestyle photo shoot for such purposes can very much be about the location to drive home a desired branding element. And there are plenty of possibilities in Los Angeles. But it can also be in-studio and just about wardrobes and props that help with creating a marketing position.