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Why You Should Avoid Do-It-Yourself Product Photography

Smartphone-product-photography-no-way

Wonder Why Product Photos Shot by This Camera are Junk?

So, you’re launching your new brand and want to save money wherever you can, because launching a company and product is expensive. There are trademarks, prototypes to build, websites to build, marketing to do, and on and on. One area where brands often look to cut or eliminate costs is on product photography. I hear it all the time – “I just need a few quick photos – no editing required.” Continue reading

The Top 3 Reasons to Get a Professional Headshot

Selfie Headshots Are Not Headshots

No, a selfie doesn’t count.

You’ve probably arrived here because you’re pondering getting professional headshots done. There are so many types of people that can benefit from one. In fact, it’s hard to think of a profession where a good headshot wouldn’t be of some benefit. Continue reading

Are Commercial Photographers Worth the Price?

Commercial photography studio

It takes a pro to use commercial studio equipment.

If you understand the cost and importance of a good commercial photographer for your photography needs, read no more…

Let’s establish a known distinguishing factor of a commercial photographer in that he or she believes their photography has monetary value. Today’s market for commercial photographers is arguably as saturated as ever with people of various skill levels. As a result, some charge peanuts compared to others. Continue reading

Are Stylists Really That Important to Photography?

The value of stylists

The value of a stylist

Most lifestyle product photo shoots are a bit more complex than some vendors imagine them to be. Before diving in, it’s important to note that while we’re focusing on a specific example or two, these principles easily apply to various other products. They can include modeled accessories like jewelry, shoes or socks. Or, even non-clothing items like electronics, housewares, and so on. Any of these photo shoots turn out more successful with proper stylist (defined here) on board. But, let’s look at clothing on a model, as an example. Continue reading

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