Commercial Photography / Videography: Summary Steps for Working Together
The following is a quick summary about how the process will go if working together
To provide a quote, be specific: what item and how many are being photographed or will be in the video? How many photos per item do you need or how long do you want the video to be? Do you need a certain background or if video do you have a script? Do you need models, props or other similar things for the shoot? Do you need to shoot at a specific location, type of location or in the studio?
As always, there is required paperwork. This can include a release from liability if you’ll be visiting the studio, a permission for photography for anyone being photographed, and a licensing agreement so you can legally use the photos. Other permits and paperwork may also be needed, such as model releases, property releases, etc.
Planning & Shooting
Once we’re set to move forward, for photography we can create a mood board (collect pictures similar to what you want the finished photos to look like) to ensure we are on the same page about what the desired finished photos shall be. For video, we will use a script and/or storyboard. With concepts laid out, we’ll then move to source any necessary items, such as a location, models, props, if any. Then we’ll schedule the shoot.
After the Shoot
For photo shoots, when the shoot is done you will be provided a link to review thumbnail versions of the photos from the shoot (low-resolution watermarked images). Depending on the scope of work, there might be dozens to hundreds of photos to select from. Based on the agreed-upon number of finished photos to provide, this is when you make your selections. I will then do touch-ups on the selected photos, though extensive editing requiring more than 10-15 minutes per photo is additional.
Receiving the Photos
You’ll be notified when the photos are ready and provided a link where you can download them. Finished photos are provided as two file types. One file type is to save as a high resolution file. A second version will be a web-ready version that is a much smaller file size suitable for posting online, such as to Amazon.com, social media profiles, etc. If you have your own graphics person / team, TIFF files can be provided. However, RAW (original source files) files are not provided unless a per-image copyright buyout is accomplished as a separate and additional agreement. For video, post-production will be done to finish the video per the storyboard or source files can be provided if you do your own video editing.
Go back to photo example choices.