Dating apps, or online dating, is here to stay for the foreseeable future. Not even COVID-19 seems to be able to stop the success of these apps. But with increased usage comes increased competition for attention. And now it turns out the photos you use for your dating profile are very important.
It is estimated 3 out of 10 adults in the U.S. alone have at some point used a dating app or online dating service. So, a lot of people are relying on these services for anything from a hookup to meeting a spouse. In fact, by at least one study, dating apps are now the most common way to meet a spouse.
It is no secret that people looking online for someone else desire quality and the photos people use are one measure used. In other words, use poor quality photos and be prepared to be judged by them. Now, there is proof to this too.
Skylum recently published its Swipe Right report about how the photography used in dating profiles impacts the experience. There were many findings that might be of interest to dating app users.
The first finding is not surprising, in that nearly 60 percent of users would never connect with another user that did not have a photo. But, 25 percent of users believe using a good photo means you care more about dating. Furthermore, nearly 40 percent said the better the photos, the more likely they are to swipe right.
Many users would even consider overlooking what they might feel is a flaw in another person if at least good photos were used. For example, roughly a quarter of people surveyed would overlook someone’s drinking or smoking, their education level, their relationship goals, their political views, or their height.
The report listed the top 10 most common photo deal breakers. They are:
More than three in 10 people believe people should make an effort to use better quality photos. And four out of 10 stated they would prefer to be able to edit photos to post for dating.
There are many psychological reasons why a photo matters. It is estimated 90 percent of information transmitted to the brain is visual. We are visual learners. So, the importance of using good quality headshots and lifestyle photos for dating profiles should be of no surprise.
A good quality photo can convey a lot of information about a person in a very short amount of time. At the same time, it can leave a lasting impression on a person long after they have closed the app.
A good portfolio for a dating profile is probably most like a modeling portfolio. Popular advice is to start with a classic professional headshot. There are many reasons to use a professional photographer for this shot alone.
Smartphone cameras are built primarily for wide angles. This tends to distort people’s faces. Furthermore, it is a smartphone first. Despite the big marketing pushes to tout smartphone camera capabilities, they are not called “smartcameras” for a reason. These devices provide poor quality photos when the quality of the photos matter.
When you work with a professional photographer, they will use a full frame or medium format sensor-based camera. In other words, a camera costing thousands of dollars. They will likely pair this with a lens also costing a thousand or more dollars. If they have a commercial studio, this will likely further be paired with studio lighting costing thousands of dollars. The quality will be easily evident.
The second most important photo will be to have a full body shot. People want to see your physique and full-body shots are also an opportunity to express your style. Next is a lifestyle headshot. If you can capture one of these, it is a way to express an activity important to you. So, if you cycle, perhaps a shot with you and your bike. If you like cars, then a shot with your clean car. If you like golf, shopping, travel, etc. – shots expressing your favoritism for these activities can draw people with similar interests.
You will likely want a fourth shot, and this can even be a second headshot or full body shot. It might also be a half body shot. But it is an opportunity to offer up another unique photo of yourself.
If you are going to find a photographer to work with, doing studio shots is probably ideal. The reason is you are likely going to want to change outfits a few times. Doing so while outdoors can be tricky. So, first consider a studio session.
Planned correctly, you can do a mix of studio and natural light shots, if desired. For example, go to the studio to get your headshot and full body shots. Then you can change at the studio one final time to head outdoors for your lifestyle or extra shots. Using a variety of wardrobe options helps ensure your profile is not stale. It also gives users more insight into your style.
So, the photos you use on your dating profile are important. It turns out so is the level of quality for those photos. Thus, if you are serious about having success with your dating app or online dating profile, start by investing in good photos as the foundation for your success. The proof is now evident that it will matter.
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