Have you considered the power that professional photos have on your business brand? If you are currently using grainy photos that have bad lighting, pixelated zoom, and awful white balance, you could be hurting your own success. There are plenty of reasons why professional photos help your business brand, so let’s go over some of the biggest ones.
Great Representation of Your Brand
This one may seem obvious but professional photos give a great presentation of your brand. No matter if you sell mugs or mittens, you want your website visitors to be able to zoom in and inspect every inch of your product. Customers have to know what you are selling and if you supply a great photo it will draw them into wanting what they’re seeing. If you own a restaurant you don’t want to depend on your customer’s poor quality smartphone images to showcase your foods. Instead, you want to hire a professional that understands how to take a knockout food photo that gets mouths watering!
Quality Can’t Be Compared
Yes, you may have the latest smartphone with the best camera on the market but you know what you don’t have? A camera worth thousands of dollars that’s specifically designed to take the shots you want. You also likely don’t have the many other staging and lighting equipment that comprise a professional commercial photographer’s studio. A photographer worth their salt understands things like composition, style and providing a photo that tells its own story. This means, in short, that no matter how great you think your iPhone picture can represent your product, there’s every chance a professional photographer with the right equipment can do an incomparable job that exceeds yours.
Plus, the quality of your branding is representative of the quality of your product and this includes the photography you use to market your product. The product photos you use are the first impression you’ll make. If you settle for smartphone-quality when the competing leaders in your industry use commercial-grade quality, it might be the only impression you get to make.
You Get the Image You Want
When you have a certain vision in mind you can sit down with a photographer that works with images all day. They can help you conceptualize your idea and discuss what your goals are for the money you’ll spend. You should end up with a photography service that’s perfected by the experience that your professional commercial photographer provides.
You may still be on the fence about pulling the trigger and hiring a professional but at the end of the day, it’s more about how much you value your product. If you think what your offering is best represented by a point and shoot camera or a cellphone picture, that’s up to you. However, your brand’s ability to grow may suffer from bad representation. If you want to make the best impression and start building a lasting and effective brand, you should start with visuals because they have one of the biggest impacts when you are attempting to sell something.
If you would like to browse The Light Committee’s product shots you can do so on the main page. Feel free to submit an inquiry form today or call (818) 357-5353 to get started on planning your professional product shoots! You’re a professional brand which means you deserve professional photos.