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Month: May 2018

A Visual Content Lifecycle Guide to Grow Ecommerce Product Sales

The Light Committee News

On Home Business Magazine

As published in Home Business Magazine. Read the full article there.

 

If you’re looking to start a home-based business to sell products online, you’re likely starting bootstrapped and can’t set aside much money for marketing elements. One area where this happens often is in creating visual content to drive sales. It results in trying to do product photography and video yourself. It can be a fatal mistake when taking on competition that have effective professional visual content in place. So, what’s a new bootstrapped business to do to get through the early stages of creating effective visual content on a budget? Continue reading

Photographers Are So Underappreciated and, Thinking Now of the D850

irked

Getting Irked By the Lack of Photographer Appreciation

I will probably always get irked by stories like this, where photographers are clearly undervalued and often taken advantage of. To quickly summarize, a photographer gets a gig with a magazine to photograph a band. A record label later takes the photos off the magazine website for their own use and then things get nasty. Continue reading

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